Driven by the human side of design strategy over data and demographics, I am passionate about understanding why organisations exist and how they can make a difference with integrity.
I believe that design is most interesting when it intersects with other disciplines and fields of knowledge to become a means of telling stories and affecting meaningful change.
Virgin Money
Waitrose & Partners
Ramp
Foursquare
London Design Festival
Natural History Museum
Rapha
Phantom
Bakken & Bæck
London, 2022 – Present
Pentagram
London, 2017 – 2022
Wiedemann Lampe
London, 2014 – 2017
Creative & Brand Strategy
Brand Design & Direction
Creative Direction