I am a Creative Lead and Brand Strategist with 10 years of experience in brand design. With experience as both a designer and strategist, I use my expertise to build brands on solid foundations through powerful narratives, strategic thinking and rigorous attention to detail.

Driven by the human side of design strategy over data and demographics, I am passionate about understanding why organisations exist and how they can make a difference with integrity.

I believe that design is most interesting when it intersects with other disciplines and fields of knowledge to become a means of telling stories and affecting meaningful change.








Clients

Virgin Money
Waitrose & Partners
Ramp
Foursquare
London Design Festival
Natural History Museum
Rapha
Phantom
Experience

Bakken & Bæck
London,  2022 – Present

Pentagram
London, 2017 – 2022

Wiedemann Lampe
London, 2014 – 2017
Expertise

Creative & Brand Strategy
Brand Design & Direction
Creative Direction